We had mad sugar cravings. We were in luck.

Avanaa is a bean-to-bar type of chocolate manufacturer. In having a hand at every step of the way, from fermentation of the cocoa to tempering passing by roasting, they manage to manufacture a product of an unquestionable quality. The typography layout follows an intuitive logic which allows the consumer to take notice of the origin, the weight, and the concentration indication of the cocoa. We had teamed up with an illustrator Cécile Gariépy in order to pay hommage to the noble and meticulous work of the growers. The logo and the visual identity take their inspiration from the fragments of a broken chocolate bar. The colour and the composition of the packaging give the product an unique and pronounced energy. Gloire au cacao!


  • Grafika, Packaging - 2018
  • AppliedArts Design, Visual Identity Program - 2018


Cécile Gariépy

Similar projects

Culture Montreal

Digital, Identity, Print 2018

Hotel Motel

Identity, Packaging 2018


Identity, Packaging 2018


Identity, Print 2018

Bar George

Identity 2017

The North Face — Ventrix Packaging

Packaging, Print 2018


Identity, Packaging 2017

Miels d’Anicet

Identity, Packaging, Print 2016


Identity, Packaging, Print 2016

Les Éleveurs de porcs du Québec

Identity, Packaging, Print 2016

RIDM — 2017

Print 2018

Souk (at) Sat — Take 14

Print 2018

Les Éleveurs de porcs du Québec — Annual Report 15-16

Print 2018

AHGM — Mt1642

Print 2018

Whistler Blackcomb — Opening Day

Digital, Print 2016