We were craving a fancy cocktail. We were in luck.

Montréal’s newest trendy address, Bar George, approached us to create its visual identity. The creative took its cue from the beauty and historic character of the bar’s location, in the chic Mount Stephen Hotel, the former residence of Sir George Stephen, the Scottish business magnate behind the Canadian Pacific Railway. The identity celebrates the bygone charm of the space, with its 300-year-old stained glass windows, lemon-wood panelling and its 22 kt. gold lighting fixtures, while fast-forwarding to the 21st century with modern-day codes and a vibrant colour palette for a dash of extravagance. The old meets the new at Bar George.