Our beard needed a little trim. We were in luck.

Groom also needed to refresh its visual identity to introduce a new line of shaving products in a consistent way. At a time when men are increasingly sporting facial hair, Groom needed to solidify its brand image to support its growth in the market. Created, tested and made in Montreal, this artisanal line is designed to help tame rebellious beards and make bearded men look their finest.